If you’ve noticed how some Instagram profiles now have a contact button next to the follow button. Or if you’ve also noticed the slightly opaque words below the Instagram account’s name. And also a location which is tappable and brings you to your map app, then you’ve noticed Instagram for Business.
Instagram has become more than just a platform to share your nice square photos. Brands use it promote themselves in a creative way likewise for bloggers and anyone who wants to get their message out.
It’s now easy to check your analytics and track how well your posts are doing by converting your account to a business account.
Why would you do this?
1. Like mentioned before, you can check your analytics.
Converting your account to a business account allows you to see your analytics and how your posts are performing. The app will have a special section called Insights which will show you your impressions, top posts for the week and number of clicks to your website (which you can have only in your bio). It will also show you details about your followers like the percentage of male vs. female, age range, locations and the days and hours they are most often using the app.
This is all information you can gather and create a plan of action to further your reach on Instagram.
2. Easily create a campaign and promotion.
When you go to the heart icon section where you can check your recent likes and follows, you’ll see a Promotions section when you have a business account. Here, you can see how your promoted posts are doing. (To create the promotion easily, you can do it directly from any of your posts once you’ve switched to a business account.)
3. Make it easier for followers to contact you.
With a business account, your profile looks slightly different than a regular one. First, there’s a contact button. When followers tap the button, they will be able to do a few things depending on what you allow on your profile. One is email where once tapped, it’ll bring you to a new email message with your email address already in the “To” section of the email.
If you’re a business with a physical location, you can have “Get Directions” where once tapped, it’ll bring you to the map app. And there’s also a phone number option where anyone who taps it can call you right away.
If you’re convinced your business or blog’s Instagram account should be a business account, here’s how to do it:
1. Go to your profile and tap on the little gear icon on the top right hand corner.
2. Scroll down to where it says Switch to Business Profile.
3. You’ll be brought to a page where you need to connect your Instagram account to your Facebook page. Please note, you must have a Facebook fan page in order to do this.
4. You’ll be directed to set up your business profile by adding your email address, phone number and location (all of which is imported from your Facebook page, but you can change it in Instagram).
5. And that’s it! It’s super simple but just make sure when you connect your Facebook account to your Instagram account that you choose the right Facebook fan page to connect to Instagram (that is, if you manage more than one page!).
6. Now you have access to all the mentioned features above.
Looking for someone to help with your social media platforms? Send me a message with your request.
Oh and follow me on Instagram at https://www.instagram.com/bethanylooi/ 🙂